International Journal of Applied Research
Vol. 1, Issue 10, Part D (2015)
A study on customer satisfaction towards smart phone users
M Ragupathi, G Prabu
Today, communication is one of the gifts of man. It acts as a repository of wisdom, a propeller for the advancement of knowledge and the telescope to view the vision of the future. Therefore communication is linchpin of a business. The research focuses on customers’ satisfaction towards smart phone users particularly college students. Descriptive research method has been used for this study. The data related to Smartphone users were collected through Questionnaire method. Convenience sampling method was used by the researcher to collect the data. The sources of data were primary as well as secondary. The size of sample is 50. The data collected were edited, coded and processed with the help of (SPSS) software. The statistical tools are used for T-Test, F-Test, and Factor analysis. There is a significant difference between the satisfaction level of Smartphone users and gender of the respondents.