Vol. 1, Issue 10, Part M (2015)

Abstract
Television is called the most real form of media. Globalization has been made possible only through information revolution throughout the world. Television news channels being an audio visual medium, brings us in contact with events in an exciting and clarifying way. Now a day, female portrayals in Indian media has become a great issue of concern for all. Normally it is found that women are not suitable for risky news coverage and covering hard news stories, and very few female journalists would be allowed by their producers to engage themselves with such reportings. So a study was undertaken to find out the portrayal of females in these television news programmes, as perceived by the viewers in Kutch region. Viewers were able to identify the soft roles of females in news programmes. The viewers opined that the news presenters got only specific, soft and non-challenging formats for presentation. It can be concluded that the news programs as well as the news channels should reveal women`s progress and their contribution towards the nation by giving females a fair chance in their field and convey actual message to the society.