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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 5.2

International Journal of Applied Research

Vol. 1, Issue 11, Part F (2015)

Organisational buying behaviour

Author(s)
Dimple Turka, Sujata Sasan
Abstract
Behaviour is the process of responding to stimuli. There is a famous saying in consumer buying behaviour that is, to be a bull fighter you must first learn to be a bull. The same applies in the context of organizational buying behaviour. As organizational buying behaviour is more complex then consumer buying behaviour therefore, its study is necessitated well in advance. Organizational buying is the process whereby individual decide whether, what, when, where, how and from whom to purchase goods and services. In the present paper the focus is on understanding about organizational buying behaviour, its nature and objectives. The light is also spread on what differentiate organizational buying behaviour from consumer buying behaviour. Various buying situations and the attributes affecting purchase decision are also highlighted.
Pages: 391-393  |  502 Views  22 Downloads
How to cite this article:
Dimple Turka, Sujata Sasan. Organisational buying behaviour. International Journal of Applied Research. 2015; 1(11): 391-393.
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