Vol. 1, Issue 11, Part G (2015)

Abstract
Ethical sourcing, it is based on trading activities that are ethical and act as a tool for new market opportunities by gaining competitive advantage and ensures sustainable solutions for the products. By sourcing, we mean procuring the raw materials, packaging and accessories related to the product. Earlier, ethical sourcing connoted issues like workers’ safety, fair labour practices and such. But with time, the concept has gained much wider relevance from the consumer’s perspective. Today if we see, consumers are quite aware about the quotient of ethical manufacturing in a product and therefore, ethical sourcing has expanded considerably from the workers’ stand to the product itself.