Vol. 1, Issue 11, Part J (2015)

Abstract
Communication is always an existing and unavoidable phenomenon. Silence also conveys a lot about the persons attitude. Effective communication is essential especially in the present era of globalization, IT revolution complex business structure, human relations movement, public relations etc, more over communication skill plays a dominant and decisive role in the success of an individual life. It is complete not only with transfer of message but with transmission of understanding. Thus to ensure whole communication the sender should choose the appropriate information, identifying the audience and select the way to develop the information. Effective communication increases managerial efficiency. Communication plays key role in the success of manager. The present focus is to understand about the communication techniques and a close examination of how the institutional structure and influences of individual behaviour takes place. In achieving sustainability, in addition to this it also help the company to know how they can be able to attain corporate social responsibility. rnIt is the gum that helps you deepen your connections to others and improve teamwork, decision making, and problem solving. It enables you to communicate even negative or difficult messages without creating conflict or destroying trust.rnWhile effective communication is a learned skill, it is more effective when it’s spontaneous rather than formulaic. A speech that is read, for example, rarely has the same impact as a speech that’s delivered (or appears to be delivered) spontaneously. Of course, it takes time and effort to develop these skills and become an effective communicator. The more effort and practice you put in, the more instinctive and spontaneous your communication skills will become.