Vol. 1, Issue 12, Part A (2015)

Abstract
The present study is an attempt to find the difference between satisfaction level of male and female customers for different dimensions of service quality. A survey was conducted in Gurgaon district. Information was gathered through a questionnaire and assessed by using the SERVQUAL model developed by A Parasuraman (1980). A sample of 70 customers was selected by random sampling technique. The result of the study showed that there was no significant difference between male customers’ and female customers’ perception for service quality in super stores.