Vol. 1, Issue 13, Part E (2015)

Abstract
India is basically an agrarian society where sole dependence has been on agriculture since time immemorial Trading of agriculture produce began for exchange of money. And from trading to marketing of agricultural produce began although mostly it is a way of traditional selling. The marketing as a term is broader than traditional trading. And agricultural marketing as a concept is still evolving in Indian society. Turmeric is a tropical perennial plant, native to India and Indonesia and is cultivated throughout the tropics around the world. The major turmeric cultivating states in India are Andhra Pradesh, Tamilnadu, Orissa, West Bengal, Maharashtra, Karnataka, Kerala. The study was conducted to find the problems and prospects for turmeric products perceived by the small farmers in Erode district. The study intended to find the problems related to various factors cost, return, advantages, net return and prospects for their turmeric products in the study area. The objectives are to examine the demographics of the small farmers in Erode District, to find out the problems perceived by the small farmers in turmeric market, to identify the prospects for the turmeric products perceived by the small farmers and to contribute suggestions for policy implications. The farmers who are engaged in cultivation of turmeric products in minimum of one acre land with a maximum not exceeding 5 acres in all the areas of Erode District. Sample size was concluded to 228 small farmers in Erode District. It is found that the maintaining labour by small farmers are having level of impact in their business when not retained the small farmers had to meet un-necessary and unexpected losses. Hence it is important to encourage the small farmers and help them to achieve greater heights in the years to come.