International Journal of Applied Research
Vol. 1, Issue 7, Part K (2015)
Comparing different dimensions of service quality in hyper stores and super stores
Organized retail is a new phenomenon in India and despite the slumps, the market is growing exponentially, as economic growth brings more of India’s people into the consuming classes and organized retail lures more and more existing shoppers into its open doors. By 2030, it is estimated that 91 million households will be ‘middle class’, up from 21 million today. Also by 2030, 570 million people are expected to live in cities, nearly twice the population of the United States today. This study is an attempt to compare the satisfaction level of customers in organized retail grocery stores. All the relevant data has been collected through a sample survey of 480 customers buying grocery products at hyper stores and superstores in South and Central Delhi. A survey was conducted to verify the hypotheses and research framework. The data was interpreted with the help of Chi Square Test.
How to cite this article:
Shavita Deshwal. Comparing different dimensions of service quality in hyper stores and super stores. International Journal of Applied Research. 2015; 1(7): 652-653.