Vol. 1, Issue 8, Part A (2015)

Abstract
This study aims to deal with various distribution channels, their effect and their importance in context to supply chain management. The company performs research on market full of customers. It understands their necessity, their desires by targeting a particular segment of the market. The mindset of the customer is read and bridging the generation gap, new product or service planning is ready to be executed. After the products and services are finished, they need to be provided to the customers effectively and efficiently. In overall process, each step is of equal worth. The same worth is held by the step when the products and services have to be provided to the customers from the producers. The chain from producers to consumers that is buying and selling might appear a petty task which actually is not. There are various mediums involved in this step. It is important to know about these mediums so as to execute them properly. This paper is important and useful for the companies which are looking for new distribution channels which are cost effective in nature and at the same time entertain more customers thereby increasing the profit margin. It will be help in taking financial decisions effectively.