International Journal of Applied Research
Vol. 1, Issue 8, Part L (2015)
Comparing customer satisfaction in hyper stores in different parts of Delhi
The customer satisfaction not only a frill but as a foundation of retail store growth, today the focus has been shifted from financial benefits to soft areas where customer expectations are matched with retail stores performance. Better service quality is the only solution in the hands of retailers for the success of the retail grocery stores. A comparison between expectations and performance is known as service quality. Customer satisfaction is based on perceived service quality. Service quality is a vital factor for the success of the firm. Customer satisfaction occupies prominent position literarily in general as well as specifically in retail stores. The present study is an exploratory research work that was focused on comparison between the customer satisfactions in hyper stores operating in different parts of Delhi. A sample of 200 customers was considered for study.100 customers were taken from South-West Delhi and 100 were taken from North- East Delhi. Sample includes both male and female respondents. Data was collected from six different hyper stores. Three stores were from South-West Delhi and rest three stores from North- East Delhi. Random convenient sampling was used. Results revealed that there was no significant difference between the customer satisfaction.
How to cite this article:
Shavita Deshwal. Comparing customer satisfaction in hyper stores in different parts of Delhi. International Journal of Applied Research. 2015; 1(8): 748-750.