International Journal of Applied Research
Vol. 1, Issue 9, Part C (2015)
Dove vs Lux: A strong corporate brand or a strong product brand
The paper analyses the soap industry in the FMCG sector in Mumbai with a special emphasis on two brands Dove and Lux. The brands chosen for the purpose of this study are similar yet so different. For this primary data a survey was taken of around 50 respondents mainly between the age group of 18-30 years of age group.
How to cite this article:
Jehangir Bharucha. Dove vs Lux: A strong corporate brand or a strong product brand. International Journal of Applied Research. 2015; 1(9): 166-169.