International Journal of Applied Research
Vol. 1, Issue 9, Part E (2015)
An analysis of price contemplation: Outlook and approach of Indian customers towards online shopping
Till date, existing Web portal Model is selling a wide range of products, with both depth and breadth of range. However, over recent years, consumers have become more discerning due to changing lifestyles, spending priorities and shopping patterns (Fisher, 1998). The focus of this research paper is to draw attention of marketers and shoppers towards the need to develop a hypothetical model named Global Super Store Model, is to change the consumer towards provision of providing a wide range of products with price comparison facility on a single portal along with a huge range of brand name suppliers.
How to cite this article:
Neeraj Mathur. An analysis of price contemplation: Outlook and approach of Indian customers towards online shopping. International Journal of Applied Research. 2015; 1(9): 299-302.