International Journal of Applied Research
Vol. 1, Issue 9, Part N (2015)
A prospective study on online marketing of Small and Medium enterprises (SMEs) of services sector in India
Prem Kumar, Vikas Kumar, Dr. Jitendra Mohan Mishra
Small and Medium Enterprise (SMEs) play a pivotal role in Indian Economy with their contribution in industrial output, exports, employment and production for Indian and international market. This paper focuses on existing marketing media for SMEs in services sector and looks for scope of online marketing. Reviews have been done based on the type of services organisations in SME sector who use online media for marketing. Researches reveal that SMEs who are especially in services, work for a niche market. With the span of time online media has gain importance in marketing and it can be an ideal medium for SMEs success in marketing. Online media allows to acquire, nurture and accumulate leads to engage with them based upon referrals and recommendations. Researches have also shown that online marketing is cost effective and helps in broaden & manage customer database for SMEs.
How to cite this article:
Prem Kumar, Vikas Kumar, Dr. Jitendra Mohan Mishra. A prospective study on online marketing of Small and Medium enterprises (SMEs) of services sector in India. International Journal of Applied Research. 2015; 1(9): 910-914.