International Journal of Applied Research
Vol. 2, Issue 1, Part C (2016)
Sustainable rural tourism: An enabler for the trend of reverse migration in Odisha
Lopamudra Lenka Samantaray
In the modern era of development, tourism plays the most vital role for the exchange of ideas, culture and values throughout the world. It has got greater potential to raise the country’s economic growth in terms of income generation, entrepreneurial skills and its development. Unfortunately the state like Odisha suffers from the problem of high rate of unemployment and poverty even with the presence of all growth prospects of tourism. This results in the substantial rate of inter-state migration associated with the factors such as, seasonal unemployment, lower wage rate, failure of policy initiatives, debt pressure, attraction of city life comfort and amenities. In the present research article, focus has been made on the role and importance of rural Odisha which would further pull the chain of reverse migration. Finally with the discussion of its scope, impact and barriers, the article tries to bring recognition of Odisha in the world’s tourism map. The data has been collected from various secondary sources like, Odisha economic Survey, Ministry of tourism and culture, Odisha tourism Policy 2013, Directorate of economics and Statistics of Odisha. The three out of six important questions of David A. Whetten (1989)  from his seminal paper “What constitutes a theoretical contribution” have been met in this research article. Those questions of what, how and why have been answered by interlinking the growth of rural sustainable tourism and its contribution towards the reverse migration.
How to cite this article:
Lopamudra Lenka Samantaray. Sustainable rural tourism: An enabler for the trend of reverse migration in Odisha. International Journal of Applied Research. 2016; 2(1): 159-163.