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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 5.2

International Journal of Applied Research

Vol. 2, Issue 1, Part E (2016)

Dimensions affecting customer satisfaction in retail banking: A literature review

Author(s)
Pratap Chandra Mandal
Abstract
Customer satisfaction is important for all organizations because it determines their existence in the competition. Services sector form an important aspect of today’s business scenario. Customer satisfaction is especially important for services sector. Banking constitutes an important aspect in the services sector. Banks will not be able to serve their customer unless they know what their customers really want and what satisfy them. Banks will be able to know about these requirements from the various dimensions of customer satisfaction in the retail banking. For this reason, it becomes important to understand the dimensions affecting customer satisfaction in retail banking. This paper reviews the literature with respect to finding the dimensions affecting customer satisfaction in retail banking and comes out with some suggestions which need to be followed in finding the dimensions.
Pages: 302-306  |  634 Views  12 Downloads
How to cite this article:
Pratap Chandra Mandal. Dimensions affecting customer satisfaction in retail banking: A literature review. International Journal of Applied Research. 2016; 2(1): 302-306.
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