International Journal of Applied Research
Vol. 2, Issue 1, Part J (2016)
Enhanced customer relationship through integrated banking system
Dr. Punam Ahlawat
Online banking services are becoming an attractive alternative for number of customers. Banking customers gain the flexibility to conduct business anytime, using a PC, cellular phone, or other wireless device. It means using electronic means to transfer funds directly from one account to another. Internet banking products and services can include wholesale products for corporate clients as well as retail products for clients. The adoptions of Internet banking by banks and financial institutions has grown at a very rapid pace and have made the development of services over the Internet a major component of their business and marketing strategy. Banks require E-Commerce systems that are integrated with the entire chain of back office and business decision processes for optimum flexibility, responsiveness to changing market requirements, and profitability. The core aspect of the paper is an over view on e-banking, financial institutions or banks that offer e-banking services, such as cash management, reporting, bill payment and as well as value-added services.
How to cite this article:
Dr. Punam Ahlawat. Enhanced customer relationship through integrated banking system. International Journal of Applied Research. 2016; 2(1): 648-651.