International Journal of Applied Research
Vol. 2, Issue 1, Part L (2016)
Higher education and strategies to promote it
Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Colleges and universities are relying on data‐driven analytics to determine who, how, and where they are reaching their audiences. The use of analytics software is increasing as the higher education web ecosystem is becoming increasingly complex, and the amount of material institutions have online is expanding (domains, sub-domains, etc). Getting a better handle of this data is a new area of concentration for colleges and universities.
How to cite this article:
Souvik Sarkar. Higher education and strategies to promote it. International Journal of Applied Research. 2016; 2(1): 803-805.