International Journal of Applied Research
Vol. 2, Issue 12, Part C (2016)
Cross cultural analysis of personal traits a global prospective
Manabhanjan Sahu and Jitendra Kumar Sahu
At present time we live in the era of global village where, the cultural dynamics affects the dissension making strategies of the corporates and the government. These dynamics are the byproduct of the cultural traits which are inherited by the people of a particular country or a geographic region. Hence the researchers in this paper try to establish a real-time relationship between the personal traits and associated culture of that country. This research is a descriptive study of two factor analysis theory based on secondary data availed from Geert Hofstede dimensions of national culture. Inspired by him the authors in this paper has considered two most important dimensions taken are as follows.
(a) Shared values, which is analyzed under two cultural traits i.e. Masculinity as strong cultural value for Work and Feminine as Weak cultural value for work. And
(b) Shared Goals, which is also analyzed under two cultural traits i.e. Group goal as hard culture and Individual goals as Soft culture.
The analysis is presented in form of multivariate Scattered Plot Matrix on X and Y axis, which divides all the countries in four distinct groups as per different personal traits, these are as follows.
1. Believe in Group and strong motivation for work.
2. Believe in Group and weak motivation for work.
3. Believe in individualism and strong motivation for work.
4. Believe in individualism and weak motivation for work.
The total numbers of countries taken for research are fifty, and each of those is assigned one of the above groups as per the personal traits. This is a conceptual research; the statistical tools used to analyze the data are Multivariate Scattered Plot matrix. This paper try to give a basic knowledge on present cross cultural dynamic of different countries, which may facilitate the Government, corporate and others to evaluate their strategies in specific to traits.
How to cite this article:
Manabhanjan Sahu and Jitendra Kumar Sahu. Cross cultural analysis of personal traits a global prospective. International Journal of Applied Research. 2016; 2(12): 155-159.