International Journal of Applied Research
Vol. 2, Issue 12, Part C (2016)
Consumer preference on internet marketing: A study
Internet marketing refers to promotion and selling hard work that utilizes the Web and email to compel straight sales via electronic commerce, in accumulation to sales leads from websites or emails. Internet selling and online advertising pains are generally used in combination with conventional types of publicity such as broadcasting, small screen, the media, and magazines. In this process of learning, we are trying to explore the mindset of youth towards internet marketing. Find out what products do youth purchase through internet marketing and try to analyze the advantages and disadvantages of internet marketing. Significance of the study is to see further how to develop internet marketing and thereby satisfying the customers. Data collection for the current study is done through Google forms developed by the researcher, which was circulated among the youth. Collected data were analyzed using graphical representation and simple statistics, namely percentage.
How to cite this article:
N Sornakumari. Consumer preference on internet marketing: A study. International Journal of Applied Research. 2016; 2(12): 192-194.