International Journal of Applied Research
Vol. 2, Issue 12, Part E (2016)
Consumer awareness of edible oil – A study with special reference to Bangalore
The Indian vegetable oil economy is the world’s fourth largest after the US, China and Brazil, harvesting about 25 million tons of oilseeds against the world. Since 1995, Indian share in world production of oilseeds has been around 10 percent. Although, India is a major producer of oilseeds, per capita oil consumption in India is only 10.6 kg/annum which is low compared to 12.5 kg/annum in China, 20.8 kg/annum in Japan, 21.3 kg/annum in Brazil and 48.0 kg/annum in USA. Vegetable oil consumption has increased following a rise in household incomes and consumer demand. India imports half of its edible oil requirement, making it the world’s third-largest importer of edible oil. The country buys soya oil from Argentina & Brazil and palm oil from Malaysia & Indonesia. Currently, India accounts for 11.2 per cent of vegetable oil import and 9.3 per cent of edible oil consumption. The present study throws an insight into the Consumer Awareness with reference to Edible oil in Bangalore.
How to cite this article:
Ambujakshi. Consumer awareness of edible oil – A study with special reference to Bangalore. 2016; 2(12): 352-357.