Vol. 2, Issue 12, Part F (2016)

Abstract
Demonetization is a tool of Government to eliminate the currency. It is used in very adverse situations. This paper tells about that what’s are the post effects of demonetization on retailers. This paper throws light on how much problems faced by shopkeepers, how their business effected and the effects on most popular brands sale. This paper also tells about consumers shifting to cashless means such as paytm, internet banking etc.