International Journal of Applied Research
Vol. 2, Issue 2, Part E (2016)
Women spirit wins: A case study of Lijjat Papad
In our society women places an important and respectable part. In past, women's efforts were not awarded but now they are modifying and becoming challenge for the society. To be independent they have started showing interest in their own business. They are coming with product and innovatory ideas and starting the small and medium enterprises with their hard work and with sheer dedication they are changing the conception of society. Women empowerment is a commitment and developing strategy which gives sensory to identifying women's contribution and their knowledge as the first step. To enhance their self-respect and status women requires social support to battle their sense of inefficiency and fear. Shri Mahila Griha Udyog Lijjat Papad society is one of such drive which is established to aim at women entrepreneurship and empowerment which creates and enlarge sisterhood and to promote development protecting and carefulness. The objective of present study is focused on contribution of SMGULPS on women empowerment. It was found how the spirit of 7 semi-literate women wins. It was concluded that SMGULP is a symbol of progress. The managers can pick up an interesting lesson from SMGULP which is holding its core values from the past 56 years.
How to cite this article:
Anjna Rani. Women spirit wins: A case study of Lijjat Papad. International Journal of Applied Research. 2016; 2(2): 297-302.