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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 8.4

International Journal of Applied Research

Vol. 2, Issue 2, Part L (2016)

A study on measurement of customer satisfaction in hotel industry

Author(s)
Sonal Sharma
Abstract
One of the biggest contemporary challenges of management in service industries is providing and maintaining customer satisfaction. Service quality and customer satisfaction have increasingly been identified as key factors in the battle for competitive differentiation and customer retention. A research claim that overwhelming customer demand for quality products and service has in recent years become increasingly evident to professionals in the tourism and hotel industry. Among all customer demands, service quality has been increasingly recognized as a critical factor in the success of any business.
Pages: 806-809  |  601 Views  12 Downloads
How to cite this article:
Sonal Sharma. A study on measurement of customer satisfaction in hotel industry. International Journal of Applied Research. 2016; 2(2): 806-809.
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