International Journal of Applied Research
Vol. 2, Issue 3, Part B (2016)
A study on brand loyalty: A key for consumer’s trust
N Chandra Sekhar Reddy and Dr. Mohit KR Shukla
Liberalization, Privatization and Globalization Policy of India influenced many cosmetics products companies trading & manufacturing in our country. The availability of many brands in Karnataka provides various alternatives to the customer. These manufacturers offer similar value proposition, and provide highly customized products. Cosmetics products performance is not considered very important for customers now, rather they look for those differentiating parameters. The main objective of this paper is to identify the possible parameters that influence the consumer buying behaviour patterns of cosmetics products in the State of Karnataka. It is also aimed to develop a theoretical model, which influence the consumer buying patterns of cosmetics products, so that further research could be done, based on the model and the identified parameters.
How to cite this article:
N Chandra Sekhar Reddy and Dr. Mohit KR Shukla. A study on brand loyalty: A key for consumer’s trust. International Journal of Applied Research. 2016; 2(3): 99-101.