Vol. 2, Issue 3, Part L (2016)

Abstract
Fast growing world always create a sense of competition among the viewers. This thirst of getting more and more has made us “a machine” which has nothing to do with the elements like right and wrong. It seems ethics are disappearing very fast, and business too is being unethical these days. The study of ethics has become an important ingredient in recent years. Ethics is the theory or system of moral values. Ethics reflects a society’s notions about the rightness or wrongness of an act. Ethics also involves the evaluation and application of certain moral values that a society or culture has come to accept as its norms. The main objective of this study is to understand the concept and importance of ethics in business. The data for this study has been collected through books, journals newspaper, articles and websites. Every business organisation should follow the basic elements of ethics, and then only a strong organisation can be created.