Vol. 2, Issue 3, Part M (2016)

Abstract
The study was focused on the impact of National Rural Health Mission (2005-2012) on rural women in East Godavari district of Andhra Pradesh. The study was covered in two division’s viz., Kakinada and Rampachodavaram. From each division 80 eligible women respondents were selected for the study. The main objective of the paper is to analyse the pre- and post-natal care and child rearing practices among women in the study area. Three-fourths of the women have received 6-10 times of ante-natal check-ups in the study area. More than half of the eligible women in Kakinada go to the Government hospitals and it is only 15 percent in Rampachodavaram. About 45 percent of deliveries took place at private hospitals in Kakinada. Surprisingly home deliveries are reported more among women in Rampachodavaram (84%). The children in Rampachodavaram division ranking relatively less in the coverage of vaccinations compared to Kakinada division. The study suggests that the participation levels of the public institutions like CHCs, PHCs, and Sub-Centres have to be increased further in the implementation of NRHM and improving the quality of these institutions and this leads to effective functioning of health care delivery system in rural areas and more particularly interior tribal villages.