International Journal of Applied Research
Vol. 2, Issue 4, Part C (2016)
Awareness and perception of green marketing in Kumbakonam town
Kumarasamy T, Dr. Murugesan J
This paper focus on finding the perception and awareness of people regarding the Go green concept in semi – urban areas. Literacy rate is increasing in these areas among people. The researchers intend to know whether these concepts are getting established or not among the people. Statistical tools such as one way anova, non-parametric tools such as independent sample test with wilcoxon, factor analysis have been used to find out the results. The result reveals that people are aware regarding these Go green concept and related products in the study area.
How to cite this article:
Kumarasamy T, Dr. Murugesan J. Awareness and perception of green marketing in Kumbakonam town. International Journal of Applied Research. 2016; 2(4): 163-167.