Vol. 2, Issue 4, Part K (2016)

Abstract
Customer satisfaction is considered as one of the important criteria among the successful organizations. These organizations certainly invest in the activities that increase the customers' satisfaction. Therefore, the survey of customer satisfaction is the most important for improvement of the operation, and considered as one the basic needs of the organization nowadays. The purpose of this research is the comparison of male and female tourists' satisfaction with Service Quality in Areas in the province of Semnan. The method of the present research is descriptive, survey in performance and applicable in purpose. According to Morgan’s Table, number of samples in the population determined to be 384 people. For this purpose, 420 Research questionnaires were distributed to random customers in west, east and center cities. From this number, 394 questionnaires were collected, and analyzed by SPSS software, descriptive statistics (frequency, average, standard deviation) and inferential statistics (T-test and Mann-Whitney U) (p≤0.05).. The information acquaints us that the focus in planning about tourist’s satisfaction should be on what groups. There were no significant difference in average rating of tangibility (0.15), reliability (0.72), trust (0.26) and empathy (0.52) components between men and women. It was only in response (0.02) variable that there was a significant difference between men and women. This means that men reported greater grades in comparison with women. So our results suggest managers should focus on response component in order to increase female tourists.