International Journal of Applied Research
Vol. 2, Issue 5, Part B (2016)
A study on consumer satisfaction towards brands of washing machine in Coimbatore city
A huge population of consumers was spending large sums of money on goods and services. Besides this, consumer buying behavior were shifting and becoming highly diversified. Even in case of industrial markets, buyers’ preferences were becoming diversified and they too were exhibiting less predictable buying behavior. In the emerging business scenario various techniques are used by the marketer for influencing the buying behavior of their consumers. For conducting the research, data was collected through convenience sampling of 150 consumers of Coimbatore city. Later the data was analyzed with statistical tools like Simple Percentage analysis, the hypothesis was tested by using Chi-Square analysis and Ranking analysis was used. The market statistics in India indicate the brands of washing machine such as LG, Samsung, Whirlpool, and Godrej have achieved greater heights. It reveals that demographic profile such as age, gender, educational qualification, marital status, occupation and income of consumer of selected brand do not have influence in the level of satisfaction of consumer buying behavior
How to cite this article:
R Kiruthika. A study on consumer satisfaction towards brands of washing machine in Coimbatore city. International Journal of Applied Research. 2016; 2(5): 65-68.