International Journal of Applied Research
Vol. 2, Issue 5, Part G (2016)
A study on market opportunity for Maaza in Alappuzha district
Hima C Menon
The project on the market opportunity for Maaza in Alappuzha district leaves a practical knowledge and experience about the market of the whole district for the soft drinks especially the fruit drinks. A market analysis studies the attractiveness and the dynamics of a special market within a special industry. The project gives us an in depth knowledge about the market structure, trends and the behavior of the customers.