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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 2, Issue 5, Part L (2016)

Retail sector: An emerging and happening sector for the sustainable growth of Indian economy

Retail sector: An emerging and happening sector for the sustainable growth of Indian economy

Author(s)
Komal Ahuja, Dr. MS Khan
Abstract
India is well on its way to become one of the most prospective markets for the domestic and global retailers with the growing economy, improving income dynamics, rising awareness, and a youth-heavy customer base. Retail Sector is one of the most booming sector in the Indian economy. Indian retail sector is growing tremendously with the changing demographics and an increase in the quality of life of urban people. The main objective of this paper is to study the issues, challenges and prospects of the retail sector in India. My paper includes growth of retail sector in India, its strategies, strength and opportunities of retail stores. This paper provides detailed information about the growth and expansion of retailing industry in India. It examines the growing awareness about different brands among people of different socio-economic classes in India and also witnesses the significant growth of urban and semi-urban retail markets. The outcome of the study indicates that Indian retail sector is growing at a faster pace with a bright future. To be able to reach the aim with my study, the Deductive Approach of research has been extensively used. The sources used for collecting data include books, magazines, journals, periodicals and publications by government agencies, newspapers. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.
Pages: 802-805  |  1087 Views  57 Downloads
How to cite this article:
Komal Ahuja, Dr. MS Khan. Retail sector: An emerging and happening sector for the sustainable growth of Indian economy. Int J Appl Res 2016;2(5):802-805.
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