Vol. 2, Issue 6, Part D (2016)

Abstract
The purpose of the paper is to understand the employee’s perception on CSR and the importance of CSR in motivating the employees towards organizational commitment. The author uses the previous literature and findings to highlight CSR as a major source in enhancing employee satisfaction. The author has used literature reviews from the perspective of CSR activities pertaining to Human Resource dimension to study the impact of CSR on employees. The previous literature shows that CSR has a major impact on employees but the effect of CSR needs to be explored to understand whether CSR could enhance the employees to work more productive. The author in this study identifies the internal impact of the CSR on the employees of the organization and its positive effect on the commitment of employees towards the organization. The author has found that organizations that involve themselves in CSR activities reshape the level of motivation, performance and moreover retain the employees to stay longer in the organization. The study also evaluates the importance of internal stakeholders and consumers as a part of CSR policies and programs.