Vol. 2, Issue 6, Part I (2016)

Abstract
Portrayal of women in Indian visual and print media is becoming the developing concern of the parity people and society, basically pertaining to participation, performance of women and portrayal of their image. Because different circumstances relating to the media’s role towards portraying the fair sex have opened a new angle by leaps and bounds to think precisely about it. For this paper Library/Desk research has been implemented and Data has been collected from the secondary sources of data i.e. from books, magazines, journals, periodicals and different websites of year 2015 and Indian cinema from 2010 to 2015. There are two sides of women image in media. One side is how visual and print media is tried to present the women place and another side is how women want to portray their own image in media. The different feminist writers such as Simon de Beauvoir, Shulamith Firestone, Kate Millet, Gallag, media are reinforcing stereotype images of women as they are inferior, subordinate and submissive and only are the house wives devoid of all qualities of decision making. Likewise various Indian feminist writers such as Ritu Menon, Kamala vasin, Kiran Prasad who have criticised the role of print and visual media towards women and portraying them. In this paper has been focused on how media and cognitive Psychology works together in society? How media plays as catalyst to change the psychology of society. As media is a mirror of society, influence the social psychology either directly or indirectly (social mediated) accordingly society make their image and culture.