Vol. 2, Issue 7, Part B (2016)

Abstract
Customers in India are also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG products. To maintain their market leadership, it pursues innovative distribution mechanisms to reach the millions of potential consumers in both urban areas and small remote villages. To maintain their competitive advantage, it has aggressively extended more deeply in India, moving from large to small towns, and from urban to semi-urban areas. The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that HUL will be able to secure its number one position in FMCG product.