Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 5.2

International Journal of Applied Research

Vol. 2, Issue 7, Part I (2016)

Impact of brand loyalty on purchasing behaviour of selected consumer durable goods

Author(s)
Dr. B Latha and M Akila
Abstract
Brand loyalty plays an important role in consumer durable industry. Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. The advertisements play a vital role in creating a brand loyalty of consumer durables with the customers. The present study is a unique attempt to assess the impact of brand loyalty for deciding purchasing pattern of selected consumer durable products in Coimbatore district.
Pages: 603-606  |  698 Views  28 Downloads
How to cite this article:
Dr. B Latha and M Akila. Impact of brand loyalty on purchasing behaviour of selected consumer durable goods. International Journal of Applied Research. 2016; 2(7): 603-606.
Call for book chapter
International Journal of Applied Research