Vol. 3, Issue 1, Part E (2017)

Abstract
The rationale behind the study lies in the facts that about the superiority of value-based (modern) financial measures over traditional matrices is mixed and was focused on manufacturing sector only. So, there is an obvious requirement to examine the usefulness of traditional (accounting based) financial performance measures in an alternative institutional milieu. With reference to mentioned hypothesis (H0) of the study, the average traditional financial performance measures of public and private sector banks are not significantly different, independent sample t-test has been applied on the pooled data (from 1996 to 2009) of 37 (20 public and 17 private) banks. Results of test reveal that null hypothesis is rejected at five percent level of significant that Profit after tax (PAT), earning per share (EPS), and return on investment (ROI) are significantly different as offered by the public and private banks. The insignificant t-values indicate that the average return on capital employed (ROCE), and return on net worth offered by the public sector and private sector banks was not significantly different during the study period.