International Journal of Applied Research
Vol. 3, Issue 1, Part E (2017)
Consumer behaviour towards motorcycles: A conceptual study
Sunil and Dr. Seema Rathee
Motorcycle is basically a two-wheeler mechanism with an engine used basically for the purpose of conveyance. It is not only the consumer itself, but there is also a lot of internal and external stimuli, including demographic factors, economic factors, sociological factors and psychological factors etc. which resemble the complete picture of consumer behaviour. Through this conceptual review based paper efforts has been made to get insight about the factors responsible for attracting consumers to buy motorcycles as well as factors resulting in consumer satisfaction and dissatisfaction as well. Use of secondary data has been made. Throughout the study, it has been found out that majority of the signalled towards consumer satisfaction with the respective brand/company adopted by the users except in few cases while modernity of motorcycles is the key attracting factor with others as revealed in the paper below.
How to cite this article:
Sunil and Dr. Seema Rathee. Consumer behaviour towards motorcycles: A conceptual study. International Journal of Applied Research. 2017; 3(1): 345-348.