International Journal of Applied Research
Vol. 3, Issue 1, Part F (2017)
Effectiveness of advertisement on toothpaste product: a case study in Jhajjar district
This study was aimed to identify the first source of information for toothpaste product, to know the media awareness of the consumer and to measure the effectiveness of different media. The present study based on descriptive theory of research study. It is very difficult to have complete list of consumer using toothpaste’s brand. The research design show 100 respondent was chosen, out of which 50 male 50 female respondents. The sample of respondent was selected using the non-probability convenient sampling to know the views of respondent on a structured questionnaire and schedule was used wherever necessary. It was found that most of the respondents are well aware about the toothpaste product while the respondents were found to be most influenced by advertisement as well as atmosphere in the store in context of toothpaste.
How to cite this article:
Sukhbir Singh. Effectiveness of advertisement on toothpaste product: a case study in Jhajjar district. International Journal of Applied Research. 2017; 3(1): 403-405.