Vol. 3, Issue 1, Part K (2017)

Abstract
Indian mobile economy is growing at a rapid speed. Airtel is one of the leading company which has over 363 million customers across its operations at the end of September 2016. It continuously innovate new plans and services to facilitate its customers. This induced the researcher to know the customers reason for choosing Airtel, their level of awareness on the plans offered and the factors that influence their level of awareness. One Hundred and Twenty Airtel Prepaid Customers in Coimbatore district were selected to express their view by adopting convenient sampling technique. The study revealed that respondents have selected Airtel Company due to its “Brand Image” followed by High Speed Internet Facility 3G and 4Gand Network Quality. Majority of the respondents are with medium level of awareness on the plans offered by Airtel. There exist a significant difference between Family Income and level of awareness on the plans offered. Family Income of the customers has an influence on the level of awareness on the plans.