International Journal of Applied Research
Vol. 3, Issue 10, Part D (2017)
A study on the progress of online buying behaviour of the college students in Calicut district
Athulya V and Dr. M Ramya
Online retailing in India has shown incredible expansion in the recent years. However as compared to the other countries foremost in online retailing, India is still in its preliminary stage of development. The intention of this study was to discover the factors influencing the online buying behavior of the college students. Convenience sampling method was used to select the sample of college students. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of the life. Due to wide broaden internet access by people and E- commerce usage by traders, online shopping has seen a massive growth in recent years. Youngsters have been the mass shoppers online and thus this study finds out the attitude of youth towards online shopping. Online buying or online or online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. The study focuses on online buying preference and problems on online buying.
How to cite this article:
Athulya V and Dr. M Ramya. A study on the progress of online buying behaviour of the college students in Calicut district. International Journal of Applied Research. 2017; 3(10): 237-241.