Vol. 3, Issue 10, Part D (2017)

Abstract
In the fast changing global socio-cultural, socio-economic environment services especially travel and Tourism industry has pivotal role to play in the economic development of nations. In spite of challenges and problems Indian tourism has bright prospects. In India this sector in the middle of challenges and problems recorded is contributing significantly to GDP, provides good amount of employment opportunities, brings foreign exchange and attracts FDI. The WTTC reports reveal that Indian travel and Tourism industry ranks 7^th in the world in terms of its contribution to nations GDP. From the last two decades this industry is contributing nearly 7% to nations GDP. In India government has taken up number of programmes and campaigns like Atithi Devo Bhavah, Incredible India Campaign with Incredible India Campaign help line Scheme for organizing Fair & Festival, National Tourism Awards, Visa on Arrival (VoR), and Welcome Cards etc. to support the development of travel and tourism. The government and key players in this industry along with the present initiatives have to take intensive programmes to encourage tourism. Provide all season transport facilities to tourist destinations, provide better infrastructure facilities. Educate the local community in and around tourist places. Government has to give subsidies and financial packages to travel and tour organisations.