Vol. 3, Issue 12, Part A (2017)

Abstract
The researcher elaborate the marketing management facilitates the activities and functions which are involved in the distribution of goods and services. To make up successful to product planning and segmentation in marketing management some core points should be followed by organization likes marketing strategy, qualitative marketing, quantative marketing, experimental techniques, international marketing management, and advertisement. In other phase of research study the researcher found Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. Therefore companies may usually adopt a strategy that is known as target marketing. This strategy involves dividing the market into segments and developing products or services to these segments. A target marketing strategy is focused on the customers’ needs and wants.