Vol. 3, Issue 12, Part F (2017)

Abstract
Demat account is short of “Dematerialised Account” – a paperless or digital form of buying and selling stocks and other financial instruments. Demat accounts have been made mandatory for trading in stocks in India. Any investor who wants to buy and sell shares to open a demat account. A demat account can be opened with any brokerage house such as Karvy Stock Broking Ltd, Religare Securities Ltd, Sharekhan by BNP Paribas Ltd, Axis Bank Securities Ltd, Motilal Oswal Securities Ltd, India Info Line Finance Ltd, IFCI financial services Ltd and many others. Every investor’s are differing from one another. All Investors are common when it comes to open demat account. Many factors are there to open a demat account; from this they can decide any one (or) more factors. Frequently asked question is: What are the factors inspiring investors’ to open demat account? The study is mainly focused on demat account holders in Sulur Taluk, Coimbatore district. It is analysed with the help of Garrett ranking technique. There are so many variables inspiring the investors’ to open demat account which is offered by DPs to them. In our study the variables are: Securable and safety, Transferable speed, Requirements of formalities, etc., it was collected through the structured interview schedule