Vol. 3, Issue 3, Part H (2017)

Abstract
In this studied purpose and objectives of the study the primary objective of the research is to find and understand the luxury consumer preference when it comes to buying luxury products. Here we want to know if awareness of product, preference about product & problems of product. Data was collected from 200 respondents in and Coimbatore city. These people belonged to people of different occupations, income groups, religions, age groups, education and marital status. In this study results is found that there is a relation between of relationship between family monthly income & prefer the luxury products. But there is no relation between family monthly income& prefer the luxury products. Also there is no association between awareness and reasons for buying luxury products the findings suggest that the consumer need for various products and latest trend, consumer care centre towards luxury brands.