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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 3, Issue 3, Part J (2017)

The brand preference of selected branded attire among the arts college students in Coimbatore city (North)

The brand preference of selected branded attire among the arts college students in Coimbatore city (North)

Author(s)
Dr. A Sivakumar and Ms. S.Saranya
Abstract
The purpose of this research is to examine the brand preference of selected branded attire among the arts college students in Coimbatore city (North). The preference towards branded attire depends on price, quality, advertisement etc. They also think that by wearing branded attire their status symbol increase and it gives priority to them in front of others. The brand image also plays an important role among the students in which most of the students preferred branded attire as it also increase their social class. The spending on apparel and clothing among the customers are getting increased day by day and their buying behaviour also changes. The study is based on primary data collection. A total of 200 questionnaire was collected and the statistical tools like Percentage analysis, Chi- square, Ranking analysis and ANOVA was used for analysis.
Pages: 613-616  |  1173 Views  120 Downloads
How to cite this article:
Dr. A Sivakumar, Ms. S.Saranya. The brand preference of selected branded attire among the arts college students in Coimbatore city (North). Int J Appl Res 2017;3(3):613-616.
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