Vol. 3, Issue 5, Part E (2017)

Today, variety of goods are made available in single shop, at a place. These days, consumer buying is not only transfer of item from seller to buyer but also they want buying with happily. They want to see, feel and touch the goods that they buy. Understanding the needs and wants of consumer many organizations have come to make purchase according to their preference. Industry of retail in India which has become modern can be seen from the fact that there are number of shopping centers, malls and sprawling complexes which offer variety of food stuff, shopping, garments and entertainment all under the same roof. Hence, the present study has been undertaken to find out customers’ opinion and ideas about the price, quality and services rendered by the mega stores by different customers’ in Coimbatore city.