International Journal of Applied Research
Vol. 3, Issue 8, Part A (2017)
Tourism development in a South Indian State
Dr. C Krishnan
The dynamics of tourism in the socio-economic development of a country like India need not be over emphasized. The contribution of tourism as an earner of foreign exchange, provider of employment and inclusive growth has been proved beyond doubt. Kerala, popularly known as ‘God’s Own Country’, is the most wanted tourist destination in the country and hence the state Government has been earnestly supporting the tourism sector. Kerala has an active tourism industry which has been accepted as one of the most suitable industries of the state. The state has clear advantage in the industry and it is bestowed with the natural endowments like beautiful hill, valleys, lakes, waterfalls, beaches, backwaters, lagoons and also manmade facilities like national parks and wild life sancturaties. In addition, Kerala is endowed with a rich heritage of art, culture, traditional dance forms, festivals, temples and traditional medicine. The Tourism Policy announced by the State in 2012 is committed to promote tourism in the state by encouraging private investment to the sector. In this background, a study has been conducted to understand the progress that the tourism industry achieved during the period of economic liberalization in Kerala. It is found that there is an uninterrupted flow of tourists to the state for the period under study except in two years and the contribution of tourism to the economy are found to be praiseworthy. A recent report states that Kerala emerges as a long-haul tourist destination both domestic as well as international.