Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 4, Issue 1, Part B (2018)

Shift of brick and mortar store retailers towards ecommerce

Shift of brick and mortar store retailers towards ecommerce

Author(s)
KS Sreejamol
Abstract
Interactions in the real world shopping are mainly based on face‐to‐face activities between consumers and service personnel’s, interactions in electronic commerce take place mainly through the retailer’s Web site. By 2020, India’s market for Business to Business (B2B) e-commerce is expected to reach US$ 700 billion. E-tailers very well recognize that greater understanding of customers’ convenience can enhance customer satisfaction and retail performance. This article through light on the competitive threat it poses to the brick-and-mortar retail industry.
Pages: 77-79  |  877 Views  74 Downloads
How to cite this article:
KS Sreejamol. Shift of brick and mortar store retailers towards ecommerce. Int J Appl Res 2018;4(1):77-79.
Call for book chapter
International Journal of Applied Research
Journals List Click Here Research Journals Research Journals