Vol. 4, Issue 1, Part C (2018)

Abstract
This paper describes the findings from a survey conducted in South Coimbatore of Tamil Nadu people consuming organic food products. The consumption of organic food is on the rise due to increasing health consciousness among people regarding food intake, as well as to the growth of the organic agricultural sector. The purpose of this paper is to analyse the motivations factors of buying organic foods in consumers. The questionnaire included in a number of criteria that influence consumers when buying organic food. The result shows most consumers associate organic at first with milk, fruits and vegetables with organic products. Data were collected among 200 respondents in southern part of Coimbatore. So, research represents only the research samples. This is not generalized. According to factor analysing four factors are important for consumer to motivate buying organic foods. They are health, quality, price and food safety.