Vol. 4, Issue 3, Part A (2018)

Abstract
The automobile industry includes a wide range of companies and organization involved in development, design, manufacturing, marketing and selling of motor vehicles. It is one of the world’s most economic sector by revenue. Maruti Suzuki India Limited is the king of the Indian automobile industry. This study has been undertaken to understand the overall financial performance of Maruti Suzuki India Limited. Ratio analysis has been used to analyze the liquidity and profitability of Maruti Suzuki India Limited for the period of 5 years (2013 to 2017). The study has identified that liquidity position can be improved by revising credit policies and the profit earned can be used for the purpose of research and innovation to tackle the competition in the market and concluded that MSIL has been consistently surviving in the industry with the effective growth rate which is evidenced by high profit earning capacity.